The retail media evolution is being fuelled by data, automation, and rapid-fire decisioning. But with all that speed comes a new bottleneck: collaboration.
As teams race to activate campaigns, optimise performance, and react to shifting signals in real time, the cracks in traditional workflows are beginning to show. Email chains, update meetings, and delayed approvals simply can’t keep up with the pace of modern media.
The Collaboration Challenge
Retail media isn’t like traditional media. It moves faster. It’s more integrated. It depends on tight coordination between:
In this environment, even small delays can mean missed impressions, underperforming campaigns, or wasted budget. Common pain points we hear again and again:
That’s not just friction. It’s lost performance.
Every missed alert means a window of opportunity slammed shut – an ad set running on the wrong audience, or overspend on a stale promotion.
Every miscommunication delays optimisation – slowing response times in a world that rewards immediacy.
Every siloed decision undermines agility – costing brands the chance to course-correct in real time.
Every change not surfaced instantly leaves revenue on the table – or worse, damages trust with retail partners.
The compounding impact?
In high-stakes, fast-moving environments like retail media, speed isn’t a luxury. It’s the difference between outperforming and playing catch-up.
Unlock The Real-Time Collaboration Layer
Meet Slack, it’s more than a messaging tool. For media teams, it’s becoming the central command centre. Slack transforms collaboration across the retail media ecosystem with;
Real-Time Performance Alerts
Integrate your ad server, analytics platform, or Salesforce dashboard to trigger instant alerts when campaigns underperform, budgets overspend, or delivery is delayed. No more finding out after the fact.
Shared Channels with Brands and Retailers
Break down silos between retailers and advertisers. Shared Slack channels allow for fast feedback loops, approvals, and creative swaps – in minutes, not days.
Automated Workflows
Use Slack integrations to automate repetitive tasks – like campaign checklists, escalation paths, or tagging the right person when a KPI drops. It’s like having an ops assistant in every channel.
Live Collaboration on Data
Embed Tableau dashboards, campaign results, and performance summaries directly in Slack. Teams can review and respond without jumping across tools.
Crisis Response, Coordinated
When something goes wrong (and it will), Slack acts as the war room – surfacing the issue, pulling in the right people, and tracking fixes, all in one thread.
Timing Is Everything
As retail media networks scale, they face the same challenge traditional publishers did in the programmatic era: operational complexity kills performance.
Slack helps retail media teams stay fast, connected, and focused on outcomes – not chasing updates or digging through email threads. It turns data into action, alerts into alignment, and friction into flow.
The media world doesn’t wait. Neither should your team. Get in touch today to find out how you can adapt, before you are too late!
