Retail media is one of the fastest-growing opportunities in digital advertising. Yet inefficiencies remain a major barrier: teams lose up to 40% of their time to manual workflows, disconnected tools, and fragmented reporting (McKinsey) – while retailers leave as much as 30% of potential revenue on the table (IAB Europe).
That’s why Salesforce Media Cloud, Criteo, and Trigg have partnered to launch a best-in-class connector designed to simplify, accelerate, and scale retail media operations.
Why This Partnership Matters
This collaboration unites three leaders in their fields:
Together, they deliver an end-to-end solution that removes friction, boosts efficiency, and enables retailers, publishers, and marketplaces to scale their media business with confidence.
Key Benefits
Think of it as a retail media growth engine – connecting demand, data, and delivery in one place, and supercharging it with AI-powered workflows and insights.
What’s Next
The Salesforce Criteo Retail Media Connector with Agentforce goes beyond efficiency – it lays the foundation for sustainable, long-term growth. By uniting sales, demand, and insights in one platform, retailers can move past experimentation and build a scalable retail media business.
This is more than an integration – it’s the future of connected, AI-driven retail media. With Salesforce, Criteo, Trigg Digital working together, retailers gain the agility to thrive today and the intelligence to lead tomorrow.
Want to see this in action, or what it could mean for you? Get in touch today.
Explore the mediaNXT Opportunity Assessment to benchmark your maturity, uncover blind spots, and unlock scalable growth. The race is on – don’t let competitors seize the opportunity first.
