Gumtree, one of the UK’s most popular online marketplaces, has appointed Trigg Digital as its Strategic Salesforce Partner to implement a modular, future-ready CRM platform to fuel its next phase of growth.
As Gumtree sharpens its focus on product innovation, operational excellence, and delivering brilliant experiences for users, the business is investing in a scalable platform that brings together all core business functions across a diverse portfolio – from services and property, to jobs, media sales and ad ops, finance, and customer support – into a single, connected Customer 360° view.
Gumtree selected Trigg Digital for its proven expertise in complex, multi-vertical marketplace environments. The new CRM solution will deliver a flexible, composable architecture that accelerates time-to-market for new product offerings and ensures a consistent, data-driven experience across every customer touchpoint.
It also lays the foundations for Agentforce – Salesforce’s AI-powered automation and insights engine – designed to boost productivity, reduce operational costs, and enable smarter, faster cross-selling, upselling, enhanced customer satisfaction, and more informed decision-making.
This partnership represents a pivotal step in Gumtree’s mission to build a more responsive, intelligent, and sustainable marketplace – delivering greater value to its millions of users as the business enters an exciting new chapter.
Andy Harper, Chief Operating Officer at Gumtree, shared: “Partnering with Trigg Digital is a significant milestone in Gumtree’s transformation journey. Their deep understanding of complex marketplace environments and proven Salesforce expertise made them the clear choice. This new platform will give us the agility to innovate faster, streamline our operations, and deliver a more connected, personalised experience for our customers across every touchpoint.“
Euan Begley, Head of Strategy & Business Ops at Gumtree, added: “Our collaboration with Trigg Digital is central to enabling a more agile, data-driven Gumtree. The new CRM platform will streamline how we work across teams, reduce complexity, and give us the strategic flexibility to respond faster to market opportunities – all while keeping the customer experience at the heart of what we do.“
Steven Paul, Chief Executive Officer at Trigg Digital, added: “Partnering with Gumtree is a particularly meaningful milestone for me personally. Having spent a large part of my career working in marketplaces, this feels like a full-circle moment. Gumtree is an iconic brand with a clear vision for the future, and we’re excited to bring our deep Salesforce expertise to support their transformation. Together, we’re building a platform that empowers innovation, drives operational excellence, and puts the customer experience front and centre.“
About Gumtree
Gumtree is one of the UK’s most popular online marketplaces, offering users a simple and effective way to buy, sell, and connect within their local communities. Founded in 2000, Gumtree has become a trusted brand with millions of users across the UK, championing re-commerce and supporting local trading. With more than 1.8 million live ads at any one time, it’s not surprising that more than 10 million people visit the site every month to find what they need locally, affordably, and sustainably. Visit www.gumtree.com and follow @GumtreeUK (Instagram) and @Gumtree (Twitter) to join the conversation.
About mediaNXT by Trigg
mediaNXT is Trigg Digital’s specialist retail media practice as this high margin capability is rapidly expanding across all sectors, as seen in Retail Media, Travel Media, Finance Media, Sports Media and more. We obsess about simplifying complex ad sales, ad operations and campaign management processes and technology. We power new monetisation opportunities, scalability, and high-margin growth – enhancing consumer, client and employee experiences, driving smarter decisions, and delivering measurable outcomes to ensure our clients stay ahead in a rapidly evolving market. For more information on Trigg’s Retail Media Solutions head over to www.medianxt.ai.
