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Measurement in the Mirror: $45B Retail Media Blind Spot
Did you know there’s a $45B measurement blind spot in Retail Media? Here’s what’s getting missed: We explore 3 strategies to shift from vanity metrics:…
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How AI is driving marginal gains in Retail Media
AI is revolutionising how brands advertise, consumers engage, and retailers enhance the omni-channel shopper experience – gone are the linear days of old! With hyper-personalised product recommendations to real-time…
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Break Silos, Build Industry-Neutral Retail Media – Or Get Left Behind
Retail media’s full potential is stifled by structural barriers on both the sell and buy sides. On the sell side, tech vendors typically are siloed…
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How AI is transforming Media and Entertainment CRM
AI is reshaping Media & Entertainment Customer Relationship Management – one marginal gain at a time. With hyper-personalised content and predictive audience insights, AI is…
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Transitioning from Media Now to mediaNXT
Media Now to mediaNXT is the transition that is changing the face of the competitive media landscape and all of us at Trigg Digital are…
