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Steve Paul

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  • Sort Your Data Sh*t Out – Or Miss Retail Media’s Next Big Growth Curve

    Sort Your Data Sh*t Out – Or Miss Retail Media’s Next Big Growth Curve

    Steve Paul avatar
    Steve Paul

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    Ignite

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    June 18, 2025

    Retail media is rewriting the rules of digital advertising but behind every high-performing campaign and headline-grabbing ROI stat is one fact – growth isn’t just…

  • Retail Media Just Got a Rulebook – Tableau Next Is Your Cheat Code

    Retail Media Just Got a Rulebook – Tableau Next Is Your Cheat Code

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    Steve Paul

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    Elevate

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    June 12, 2025

    Retail media is having its moment – but with great power comes great responsibility. As the sector scales at breakneck speed, the call for measurement…

  • WTF is a Unified Retail Media Platform?

    WTF is a Unified Retail Media Platform?

    Steve Paul avatar
    Steve Paul

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    Ignite

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    May 5, 2025

    If you are new to the ad world or just stepping into retail media, you’ll hear a lot of buzzwords like CRM, OMS, DMP, CDP,…

  • ASOS Media Group Taps Trigg Digital as a Strategic Salesforce Partner

    ASOS Media Group Taps Trigg Digital as a Strategic Salesforce Partner

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    Steve Paul

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    Success

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    April 22, 2025

    We’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with Trigg Digital, a global Salesforce AI…

  • Accelerate Your Journey with the Retail Media Maturity Model

    Accelerate Your Journey with the Retail Media Maturity Model

    Steve Paul avatar
    Steve Paul

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    Imagine

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    April 15, 2025

    Retailers (and beyond) are navigating vastly different stages in their retail media evolution – from initial concepts to fully scaled, data-driven omni-channel monetisation. To support…

  • Roadblocks to Scaling Retail Media Operations

    Roadblocks to Scaling Retail Media Operations

    Steve Paul avatar
    Steve Paul

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    Ignite

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    April 1, 2025

    Building a Retail Media Network is hard. Scaling it? Even harder. If it were easy, every retailer would be raking in ad revenue by now.…

  • Managed vs Self-Service : The Future of Retail Media

    Managed vs Self-Service : The Future of Retail Media

    Steve Paul avatar
    Steve Paul

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    Elevate

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    March 13, 2025

    Retail media continues to transform how brands connect with shoppers, and one of the biggest shifts in recent years has been the rise of self-service…

  • Simplifying Retail Media Network complexity with Data, CRM and AI

    Simplifying Retail Media Network complexity with Data, CRM and AI

    Steve Paul avatar
    Steve Paul

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    Ignite

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    February 27, 2025

    Retail Media isn’t new, it is an evolution – the challenges facing retail media networks today are not the same as yesterday, and they certainly…

  • Retail Media is our obsession

    Retail Media is our obsession

    Steve Paul avatar
    Steve Paul

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    Imagine

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    February 21, 2025

    At Trigg, Retail Media has become our obsession.  But when you look at our collective history, it’s really not that surprising.  More than 80% of…

  • AI Powered Recommendations and Actions with the Optimisation Agent

    AI Powered Recommendations and Actions with the Optimisation Agent

    Steve Paul avatar
    Steve Paul

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    Agents, Ignite

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    January 23, 2025

    Optimising retail media campaigns requires constant monitoring, quick decision-making, and deep data insights. But manually adjusting budgets, pacing, and targeting across multiple channels is time-consuming…

  • Kingfisher partners with Trigg to Boost Efficiency and Drive Growth across Retail, Marketplace and Retail Media!

    Kingfisher partners with Trigg to Boost Efficiency and Drive Growth across Retail, Marketplace and Retail Media!

    Steve Paul avatar
    Steve Paul

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    Success

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    December 3, 2024

    It’s with great excitement that we reveal a ground breaking new strategic partnership between Kingfisher plc, one of the largest home improvement companies in the UK…

  • Retail Media is Expanding into Financial Services, Sports, Travel, Transport, Hospitality, Food Delivery and beyond

    Retail Media is Expanding into Financial Services, Sports, Travel, Transport, Hospitality, Food Delivery and beyond

    Steve Paul avatar
    Steve Paul

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    Imagine

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    October 21, 2024

    Retail media is evolving far beyond traditional retail, extending its reach into diverse sectors like financial services, sports, travel, hospitality, food delivery, and more with…

Trigg Digital is a global strategic Data, CRM
and AI Consultancy, leveraging in-house retail media and marketplace expertise to help clients go further, faster, with Salesforce

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