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Steve Paul

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  • One Connector. Endless Retail Media Possibilities with Salesforce & Criteo

    One Connector. Endless Retail Media Possibilities with Salesforce & Criteo

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    Steve Paul

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    Elevate

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    September 26, 2025

    Retail media is one of the fastest-growing opportunities in digital advertising. Yet inefficiencies remain a major barrier: teams lose up to 40% of their time…

  • Hospitality Reimagined: From Guest Experience to Media Network

    Hospitality Reimagined: From Guest Experience to Media Network

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    Steve Paul

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    Imagine

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    August 27, 2025

    The global hospitality market hit $5.52 trillion in 2025, and with marketing budgets climbing to 8.4% of total revenue, digital-first media has moved from side…

  • Agentic AI Spins the Retail Media Flywheel Faster

    Agentic AI Spins the Retail Media Flywheel Faster

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    Steve Paul

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    Amplify

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    August 11, 2025

    Retail Media ad spend is projected to hit $140B by 2027, but teams are still slowed by manual processes, disconnected systems, and the sheer speed…

  • The E=MC² Behind Retail Media Success

    The E=MC² Behind Retail Media Success

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    Steve Paul

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    Elevate

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    August 4, 2025

    What do the most successful retail media networks have in common? They’re turning intent-rich insights into action – connecting data, intelligence, and activation to fuel…

  • Gumtree Accelerates Strategic Digital Transformation with Trigg

    Gumtree Accelerates Strategic Digital Transformation with Trigg

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    Steve Paul

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    Success

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    August 4, 2025

    Gumtree, one of the UK’s most popular online marketplaces, has appointed Trigg Digital as its Strategic Salesforce Partner to implement a modular, future-ready CRM platform to fuel its next…

  • The Hidden Flywheel: Why Sellers, Not Stores, Are Driving Growth

    The Hidden Flywheel: Why Sellers, Not Stores, Are Driving Growth

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    Steve Paul

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    Imagine

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    July 23, 2025

    Retailers aren’t just expanding their shelves – they’re expanding their ecosystems. By turning marketplaces into media engines, sellers are becoming the fuel behind a high-margin,…

  • Game On: How Sports Are Becoming the Next Great Media Networks

    Game On: How Sports Are Becoming the Next Great Media Networks

    Steve Paul avatar
    Steve Paul

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    Imagine

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    July 21, 2025

    Live sports have always commanded attention – but today, they hold something even more valuable: infrastructure, influence, and intimacy. In a world where audience attention…

  • The Next Frontier: Travel Media Networks in Motion

    The Next Frontier: Travel Media Networks in Motion

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    Steve Paul

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    Imagine

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    July 13, 2025

    Travel brands are sitting on a trove of untapped value: rich first-party traveller data and high-traffic platforms that span search, booking, loyalty, and in-destination experiences.…

  • Orchestrate Everything: The Media Command Centre

    Orchestrate Everything: The Media Command Centre

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    Steve Paul

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    Elevate

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    July 9, 2025

    The retail media evolution is being fuelled by data, automation, and rapid-fire decisioning. But with all that speed comes a new bottleneck: collaboration. As teams…

  • Adapt or Die: Why ‘Media Now’ Must Transform

    Adapt or Die: Why ‘Media Now’ Must Transform

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    Steve Paul

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    Elevate

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    July 7, 2025

    For decades, traditional media companies – broadcasters, publishers, networks – were the undisputed gatekeepers of content and culture. They dictated what was seen, heard, and…

  • The Rise of Financial Media Networks: A Goldmine for Brands & Marketers

    The Rise of Financial Media Networks: A Goldmine for Brands & Marketers

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    Steve Paul

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    Imagine

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    July 2, 2025

    Commerce media is rapidly evolving – and Financial Media Networks (FMNs) are emerging as a powerful, underutilised force within it. While retail media has stolen…

  • Unlocking the Data Clean Room Era for Retail Media

    Unlocking the Data Clean Room Era for Retail Media

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    Steve Paul

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    Elevate

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    June 30, 2025

    The next era of Retail Media isn’t just about more data – it’s about smarter, safer and faster collaboration. Retailers, brands, and platforms are entering…

  • Loyalty Is the Data Layer Your Retail Media Strategy Depends On

    Loyalty Is the Data Layer Your Retail Media Strategy Depends On

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    Steve Paul

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    Ignite

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    June 25, 2025

    Trying to build a retail media business without a loyalty programme? Good luck. No clean data. No closed-loop reporting. No meaningful way to personalise or…

  • Sort Your Data Sh*t Out – Or Miss Retail Media’s Next Big Growth Curve

    Sort Your Data Sh*t Out – Or Miss Retail Media’s Next Big Growth Curve

    Steve Paul avatar
    Steve Paul

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    Ignite

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    June 18, 2025

    Retail media is rewriting the rules of digital advertising but behind every high-performing campaign and headline-grabbing ROI stat is one fact – growth isn’t just…

  • Retail Media Just Got a Rulebook – Tableau Next Is Your Cheat Code

    Retail Media Just Got a Rulebook – Tableau Next Is Your Cheat Code

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    Steve Paul

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    Elevate

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    June 12, 2025

    Retail media is having its moment – but with great power comes great responsibility. As the sector scales at breakneck speed, the call for measurement…

  • WTF is a Unified Retail Media Platform?

    WTF is a Unified Retail Media Platform?

    Steve Paul avatar
    Steve Paul

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    Ignite

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    May 5, 2025

    If you are new to the ad world or just stepping into retail media, you’ll hear a lot of buzzwords like CRM, OMS, DMP, CDP,…

  • ASOS Media Group Taps Trigg Digital as a Strategic Salesforce Partner

    ASOS Media Group Taps Trigg Digital as a Strategic Salesforce Partner

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    Steve Paul

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    Success

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    April 22, 2025

    We’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with Trigg Digital, a global Salesforce AI…

  • Accelerate Your Journey with the Retail Media Maturity Model

    Accelerate Your Journey with the Retail Media Maturity Model

    Steve Paul avatar
    Steve Paul

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    Imagine

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    April 15, 2025

    Our Retail Media Maturity Model helps retailers benchmark their stage in the retail media journey—from initial concept to full-scale omni-channel monetisation. It’s designed to highlight…

  • Roadblocks to Scaling Retail Media Operations

    Roadblocks to Scaling Retail Media Operations

    Steve Paul avatar
    Steve Paul

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    Ignite

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    April 1, 2025

    Building a Retail Media Network is hard. Scaling it? Even harder. If it were easy, every retailer would be raking in ad revenue by now.…

  • Managed vs Self-Service : The Future of Retail Media

    Managed vs Self-Service : The Future of Retail Media

    Steve Paul avatar
    Steve Paul

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    Elevate

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    March 13, 2025

    Retail media continues to transform how brands connect with shoppers, and one of the biggest shifts in recent years has been the rise of self-service…

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Trigg Digital is a global strategic Data, CRM
and AI Consultancy, leveraging in-house retail media and marketplace expertise to help clients go further, faster.

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