Our Retail Media Maturity Model helps retailers benchmark their stage in the retail media journey—from initial concept to full-scale omni-channel monetisation. It’s designed to highlight exactly how to accelerate campaign performance, increase profitability, and scale sustainably.
Retailers today are navigating vastly different points in their retail media maturity. Some are just testing early concepts, while others are optimising large, data-driven networks. To bring clarity and direction, we created the Retail Media Maturity Model: a clear, actionable framework that guides organisations from strategy through execution and long-term growth.
Whether you’re exploring the idea of a Retail Media Network, launching your first campaigns, or scaling for omni-channel impact, this model provides the insights you need to identify where you are, where you could go next, and how to maximise revenue, margin, and campaign outcomes.
How the Retail Media Maturity Model Works
The Retail Media Maturity Model is more than a diagnostic—it’s a roadmap for growth. By understanding your current stage and the steps required to progress, you can turn retail media from a siloed initiative into a core driver of revenue, brand partnerships, and customer value.
Now is the time to ask: Where do we stand today, and what does our next stage look like?
With the Retail Media Maturity Model, you can benchmark your performance, uncover blind spots, and accelerate your journey toward omni-channel monetisation and sustained growth.
👉 Ready to find out your stage? Explore our Retail Media Network Maturity Assessment and start your acceleration today.
