Top 10 Agentic AI Plays Transforming Media

Campaign planning is often one of the most manually intensive workflows in media. These agents build, optimise, orchestrate and reallocate campaigns continuously – no spreadsheets, no delays. They respond live to sales, inventory, and audience signals, ensuring every pound is working hard.

💡 Result: 50% faster planning cycles.

Creative iteration can’t keep up with audience segmentation manually. Agents generate endless creative variants, A/B test automatically, and double down on what works – across copy, visuals and CTAs.

💡 Result: +30% uplift in personalised creative performance

Revenue operations are typically fragmented, slow, and heavily manual. These agents act like virtual revenue managers, automating pacing, invoicing, and payment chasing to reduce back-office lag, improve cashflow, and flag blockers early.

💡 Result: 80% less manual billing time.

Identifying and activating high-value audiences is often limited by static data and manual segmentation. These agents scan CRM, loyalty and digital signals to find, enrich and activate cohorts automatically, driving smarter targeting and monetisation.

💡 Result: +40% audience yield

Manual bid management can’t keep pace with dynamic marketplaces. These agents sit inside DSPs and SSPs, adjusting bids, pacing and priorities in real time to optimise yield and performance without human bottlenecks.

💡 Result: +20% trading efficiency

Audiences expect experiences to adapt in the moment. These agents dynamically assemble content across homepages, emails and apps to match individual behaviour and context in real time.

💡 Result: +3-5x better engagement

Responding to RFPs is often slow and resource-heavy. These agents read briefs, draft media plans, populate pricing tables and build persuasive decks in minutes, allowing teams to focus on strategy, not formatting.

💡 Result: 2x faster pitch turnaround

Analysing cross-channel data for insights is traditionally manual and reactive. These agents work like analysts that never sleep, continuously surfacing anomalies, spikes and optimisation opportunities in real time.

💡 Result: 90% faster reporting

Monitoring brand safety and regulatory compliance manually is time-consuming and error-prone. These invisible agents continuously check campaigns against GDPR, consent frameworks and brand rules – catching issues before they escalate.

💡 Result: 35% less incidents

Partner onboarding and performance tracking can be slow and inconsistent. These agents automate onboarding, monitor SLAs and flag underperformance, enabling 2× network coverage without doubling operational effort.

💡 Result: +2x partner coverage